Hi guys,
I'll share with you an excerpt of something I recently wrote on my blog (
Rauru.com) about Spam. This is my theory:
Quote:
I'm sure that most of you (like me) are feeling annoyed and really pissed off about spam. It's everywhere: in your inbox, in your blog posts, in your forums and even in your cellphone as an SMS :S Why is this happening? Spam Marketing is a dark marketing technique. It's a complex business model that takes advantage of any communicational media to spread their products/ideas to others.
There are lots of great marketing techniques that guarantee maximum exposure (like Viral Marketing) so, why use the Spam Marketing tactic? The answer is simple: money. Spam Marketing is by far the cheapest way to reach a determined segment of the population. All you need to do is pay someone desperate for money to spread your message all around the world in exchange for a few cents. Evil, but effective.
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What do you guys think?
Read the rest of the entry here: http://rauru.com/2008/04/spam-marketing-may-god-be-with-us/